Synopsis
This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.
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Marketing Practical Approach: A Practical Approach
Published by
McGraw-Hill Education - Europe, 2000
ISBN 10: 0074708589
ISBN 13: 9780074708583
Used
Paperback
Seller: Book Grocer, Tullamarine, VIC, Australia
Seller rating 5 out of 5 stars
Paperback. Rix, McGraw-Hill Education - Europe. This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website. Paperback. Seller Inventory # 9780074708583-SECONDHAND