This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.
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Book Description McGraw-Hill Australia 15/10/2000, 2000. Book Condition: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780074708583
Book Description McGraw-Hill Europe, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 74708589