Marketing Strategy: A Decision Focused Approach

3.71 avg rating
( 35 ratings by Goodreads )
 
9780073529899: Marketing Strategy: A Decision Focused Approach

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Orville Walker; John Mullins; Jr., Harper Boyd
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Quantity Available: 4
Seller
LVeritas
(Newton, MA, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Gift Quality Book in Excellent Condition. Bookseller Inventory # 36SE5E00010W

More Information About This Seller | Ask Bookseller a Question

Buy New
19.85
Convert Currency

Add to Basket

Shipping: 0.77
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Walker
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-7256

More Information About This Seller | Ask Bookseller a Question

Buy New
24.83
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Walker
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Quantity Available: 2
International Edition
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-13334

More Information About This Seller | Ask Bookseller a Question

Buy New
25.08
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Walker
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Quantity Available: 2
International Edition
Seller
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB13334

More Information About This Seller | Ask Bookseller a Question

Buy New
25.12
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Walker
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Softcover Quantity Available: 5
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-7256

More Information About This Seller | Ask Bookseller a Question

Buy New
26.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Walker
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Softcover Quantity Available: 2
International Edition
Seller
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-13334

More Information About This Seller | Ask Bookseller a Question

Buy New
26.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Orville Walker; John Mullins; Jr., Harper Boyd
Published by McGraw-Hill/Irwin (2007)
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # 0073529893

More Information About This Seller | Ask Bookseller a Question

Buy New
28.78
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Orville Walker; John Mullins; Jr., Harper Boyd
Published by McGraw-Hill Higher Education
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, 6th Edition, International Edition .Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0073529893

More Information About This Seller | Ask Bookseller a Question

Buy New
36.09
Convert Currency

Add to Basket

Shipping: 7.67
From Thailand to U.S.A.
Destination, Rates & Speeds

9.

Walker, Orville, Mullins, John, Boyd, Jr
Published by McGraw-Hill/Irwin (2007)
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2007. Paperback. Book Condition: New. Bookseller Inventory # P110073529893

More Information About This Seller | Ask Bookseller a Question

Buy New
43.94
Convert Currency

Add to Basket

Shipping: 2.29
Within U.S.A.
Destination, Rates & Speeds

10.

Orville C. Walker and John W. Mullins
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800735298991.0

More Information About This Seller | Ask Bookseller a Question

Buy New
79.34
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book