Public Relations: The Profession and the Practice

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9780073512051: Public Relations:  The Profession and the Practice

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

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Lattimore, Dan L.; Baskin, Otis W.; Heiman, Suzette T.; Toth, Elizabeth L.
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Lattimore, Dan L.; Baskin, Otis W.; Heiman, Suzette T.; Toth, Elizabeth L.
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Book Description McGraw-Hill Education - Europe, United States, 2011. Paperback. Book Condition: New. 4th Revised edition. 258 x 208 mm. Language: English . Brand New Book. Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students. Bookseller Inventory # AA39780073512051

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