Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
"synopsis" may belong to another edition of this title.
Dan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University. He holds masters degrees from TCU in economics and Southwestern Baptist Seminary in education administration and his doctorate in mass communication is from the University of Wisconsin. He is the author of five books including Public Relations: The Profession and Practice, 5th Edition, published by McGraw Hill, and The Broadcast News Process 7th Edition, published by Morton Publishing Co. He is an accredited member of the Public Relations Society of America and is past chair (twice) of the Education Affairs Committee for PRSA. He is a past president of the PRSA Educators Academy and past president of the Memphis Chapter of Public Relations Society of America. Dr. Lattimore was vice president of the Accrediting Council for Journalism and Mass Communication for 6 years and rotated off the Council after 12 years on the Council last May. He is a member of the Commission for Public Relations Education. Among his professional work was 10 years as communication director for several USAID projects throughout the world where he produced numerous films and videos. He was acting director for a $20 million USAID project with Colorado State University, Utah State University and Cornell University for one year and associate director for the Colorado State project for three years. He was also communications director for the Minnesota-Wisconsin Baptist Fellowship for two years. He is the chair of the Curriculum Committee for the Regents Online Degree Programs for the Tennessee Board of Regents. He also developed the first online masters program in journalism in the country in 1995.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0073512052 Paperback. Book Condition: New. This is an International Edition. Brand new. Bookseller Inventory # INDSTK-9780071315784
Book Description McGraw-Hill Education. Paperback. Book Condition: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Bookseller Inventory # in-us-9780073512051
Book Description Paperback. Book Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Bookseller Inventory # 30099
Book Description McGraw-Hill Education, 2011. Soft Cover. Book Condition: New. New. Mint condition US Edition. 4 Ed. Select Expedited to get your book in 3 to 5 business days including USA, CANADA, AUSTRALIA. All packages can be tracked. Excellent service. Thank you for looking. Bookseller Inventory # 002294
Book Description McGraw-Hill Education, 2011. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110073512052
Book Description McGraw-Hill, 2012. Book Condition: New. 4th Edition. 4th Edition-Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Bookseller Inventory # 5469187N1
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2011. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX0073512052
Book Description McGraw-Hill Education, 2011. Softcover. Book Condition: New. *****International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Bookseller Inventory # 9780073512051
Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0073512052 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0073512052ZN
Book Description 2011. Paperback. Book Condition: New. 4th. Paperback. Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations cou.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 372 pages. 0.771. Bookseller Inventory # 9780073512051