This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Very Good. 6 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3946521-6
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 6 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4323578-6
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 6 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3946521-6
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
paperback. Condition: Good. 6th Edition. Corners are slightly bent. Used - Good. Seller Inventory # 14-A-5-0140
Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Very Good. 6th Edition. Text appears clean, but may contain some marks that we missed. Light Shelf Wear, Looks nice. 377 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073511927. ISBN/EAN: 9780073511924. Pictures of this item not already displayed here available upon request. Inventory No: 1561062764. Seller Inventory # 1561062764