Corporate Information Strategy and Management: Text and Cases - Hardcover

Applegate, Lynda M; Austin, Robert D; Soule, Deborah L

 
9780073402932: Corporate Information Strategy and Management: Text and Cases

Synopsis

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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About the Authors

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

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Other Popular Editions of the Same Title

9780071263191: Corporate Information Strategy and Management: Text and Cases (Int'l Ed)

Featured Edition

ISBN 10:  0071263195 ISBN 13:  9780071263191
Publisher: McGraw-Hill Education / Asia, 2009
Softcover