Modern Competitive Strategy

 
9780073381381: Modern Competitive Strategy

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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Walker, Gordon
Published by McGraw-Hill/Irwin (2008)
ISBN 10: 0073381381 ISBN 13: 9780073381381
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Book Description McGraw-Hill/Irwin, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes. Bookseller Inventory # ABE_book_new_0073381381

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Published by McGraw-Hill/Irwin (2008)
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Book Description McGraw-Hill/Irwin, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0073381381

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Walker, Gordon
Published by McGraw-Hill College (2008)
ISBN 10: 0073381381 ISBN 13: 9780073381381
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Book Description McGraw-Hill College, 2008. Paperback. Book Condition: Brand New. 3rd edition. 394 pages. 9.25x7.50x0.50 inches. In Stock. Bookseller Inventory # zk0073381381

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