Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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Consumer Behavior: Building Marketing Strategy
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Consumer Behavior : Building Marketing Strategy
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McGraw-Hill School Education Group, 2009
ISBN 10: 0073381101
ISBN 13: 9780073381107
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Consumer Behavior: Building Marketing Strategy
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Consumer Behavior: Building Marketing Strategy 11th Edition
Published by
McGraw-Hill College, USA, 2009
ISBN 10: 0073381101
ISBN 13: 9780073381107
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Consumer Behavior: Building Marketing Strategy 11th Edition
Published by
McGraw-Hill College, USA, 2009
ISBN 10: 0073381101
ISBN 13: 9780073381107
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Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Good. 11th Edition. Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381101. ISBN/EAN: 9780073381107. Pictures of this item not already displayed here available upon request. Inventory No: 1561036164. Seller Inventory # 1561036164