Introduction to Information Systems - Softcover

O'Brien, James; Marakas, George

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9780073376776: Introduction to Information Systems

Softcover

ISBN 10: 0073376779 ISBN 13: 9780073376776

Publisher: McGraw-Hill Education, 2009

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O’Brien’s Introduction to Information Systems 15e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.

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Product Description:

Shows the contemporary use of enterprise-wide business systems. This text focuses on teaching managers the potential effect on business of IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, and decision-making.

From the Publisher:

2 brand new chapters 6 - The Internet and Electronic Commerce and 7 - Intranets, Extranets, and Electronic Collaboration;
All new real world cases (2 per chapter) and real world problems (4 per chapter) from 1997 sources like Computerworld, Fortune, and other business/IT publications. O'Brien vs. competition always has the most up-to-date and current case material;
All new 5-part continuing real world case found at the end of each module called Business on the Internet, featuring companies like Amazon.com books, Yahoo, Excite, and others.
Simple five-level framework - as with all O'Brien texts, the 2nd Alt. Ed. is organized around the five-level framework (foundation concepts, technology, applications, development, management) that emphasizes the IS knowledge a managerial end user needs to know.
Distributes and integrates IS theory throughout, instead of concentrating it in early chapters.

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