Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition - Softcover

Baran, Stanley J.

Softcover

ISBN 10: 0073281239 ISBN 13: 9780073281230

Publisher: McGraw-Hill Higher Education, 2006

Synopsis

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Edition details

• Publisher: McGraw-Hill Higher Education
• Publication date: 2006
• Language: English
• ISBN 10: 0073281239
• ISBN 13: 9780073281230
• Binding: Paperback
• Edition number: 4
• Number of pages: 608