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Synopsis
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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Marketing: The Core with Online Learning Center Premium Content Card
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00103002962
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Marketing: The Core with Online Learning Center Premium Content Card
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0073215740I3N00
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Marketing: The Core with Online Learning Center Premium Content Card
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Has some shelf wear, highlighting, underlining and/or writing. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10010246
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Marketing: The Core with Online Learning Center Premium Content Card
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Poor. Has heavy shelf & corner wear, but still a good reading copy. Has slight water damage that does not affect readability of the book.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10786498
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Marketing: The Core with Online Learning Center Premium Content Card
Published by
McGraw-Hill/Irwin (edition 2), 2006
ISBN 10: 0073215740
ISBN 13: 9780073215747
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. 2. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0073215740-7-1
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Marketing The Core Second Edition
Published by
McGraw Hill, New York, NY, 2007
ISBN 10: 0073215740
ISBN 13: 9780073215747
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: Good. Second Edition. Used good, cover has shelf ware, cover has a slight curl. Pages have highlighting and writing. Stickers on spine. Spine is sturdy. 425 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 0073215740. ISBN/EAN: 9780073215747. Pictures of this item not already displayed here available upon request. Inventory No: 1561015542. Seller Inventory # 1561015542
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Marketing The Core Second Edition
Published by
McGraw Hill, New York, NY, 2007
ISBN 10: 0073215740
ISBN 13: 9780073215747
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Second Edition. Used good, cover has shelf ware, cover has a slight curl. Pages have highlighting and writing. Spine is sturdy. 425 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 0073215740. ISBN/EAN: 9780073215747. Pictures of this item not already displayed here available upon request. Inventory No: 1561015567. Seller Inventory # 1561015567
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Marketing: The Core 2nd Edition
Published by
McGraw Hill, New York, NY, 2007
ISBN 10: 0073215740
ISBN 13: 9780073215747
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Second Edition. Used good, cover has shelf ware, cover has a slight curl. Pages have highlighting and writing. Spine is sturdy. 425 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 0073215740. ISBN/EAN: 9780073215747. Pictures of this item not already displayed here available upon request. Inventory No: 1561025894. Seller Inventory # 1561025894
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Marketing: The Core with Online Learning Center Premium Content Card
Published by
McGraw-Hill Higher Education, 2007
ISBN 10: 0073215740
ISBN 13: 9780073215747
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paperback
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # rev4107554981
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Marketing: The Core 2nd Edition
Published by
McGraw Hill, New York, NY, 2007
ISBN 10: 0073215740
ISBN 13: 9780073215747
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Second Edition. Very Good Condition, Text appears to have some highlighting. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! 425 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 0073215740. ISBN/EAN: 9780073215747. Pictures of this item not already displayed here available upon request. Inventory No: 1561025895. Seller Inventory # 1561025895