Synopsis
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.
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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb
Published by
McGraw-Hill Humanities/Social Sc, 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
Used
paperback
Seller: Jenson Books Inc, Logan, UT, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings. Seller Inventory # 4BQGBJ014LV2
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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb
Published by
McGraw-Hill Humanities/Social Sciences/Languages, 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
Used
Softcover
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466TY8001ZWG
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Introduction To Mass Communication: Media Literacy And Culture, 4th
Published by
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 4th Edition. The text has marking, the cover has minor wear with a small torn area on the lower back cover. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560790687. Seller Inventory # 1560790687
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Introduction To Mass Communication: Media Literacy And Culture, 4th
Published by
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 4th Edition. The text appears clean, the cover has a light crease down the front. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560788581. Seller Inventory # 1560788581
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Introduction To Mass Communication: Media Literacy And Culture, 4th
Published by
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 4th Edition. The text appears clean, the cover has minor wear. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560790685. Seller Inventory # 1560790685
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Introduction To Mass Communication: Media Literacy And Culture, 4th
Published by
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
New
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: New. 4th Edition. Book is New, Includes Sealed CD. Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560770494. Seller Inventory # 1560770494
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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb
Published by
McGraw-Hill Humanities/Social Sciences/Languages, 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
New
Paperback
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks25498