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Synopsis
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.
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- PublisherMcGraw-Hill Higher Education
- Publication date2005
- ISBN 10 0073209414
- ISBN 13 9780073209418
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages608
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Introduction To Mass Communication: Media Literacy And Culture, 4th
Published by
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Very Good. 4th Edition. The text has marking, the cover has minor wear with a small torn area on the lower back cover. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560790687. Seller Inventory # 1560790687
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Introduction To Mass Communication: Media Literacy And Culture, 4th
Published by
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Very Good. 4th Edition. The text appears clean, the cover has a light crease down the front. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560788581. Seller Inventory # 1560788581
Quantity: 1 available
Stock Image
Introduction To Mass Communication: Media Literacy And Culture, 4th
Published by
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Very Good. 4th Edition. The text appears clean, the cover has minor wear. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560790685. Seller Inventory # 1560790685
Quantity: 1 available
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Introduction To Mass Communication: Media Literacy And Culture, 4th
Published by
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
New
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: New. 4th Edition. Book is New, Includes Sealed CD. Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560770494. Seller Inventory # 1560770494
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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb
Published by
McGraw-Hill Humanities/Social Sciences/Languages, 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
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Paperback
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Paperback. Condition: New. Seller Inventory # Abebooks25498
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