Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
"synopsis" may belong to another edition of this title.
Book Description Irwin/McGraw-Hill, 2006. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110073101370
Book Description Irwin/McGraw-Hill, 2006. Hardcover. Book Condition: New. TENTH EDITION. Bookseller Inventory # DADAX0073101370