Communication Research: Asking Questions, Finding Answers - Hardcover

Keyton, Joann

Hardcover

ISBN 10: 0073049506 ISBN 13: 9780073049502

Publisher: McGraw-Hill Higher Education, 2005

Synopsis

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

About this title

About the Author

Joann Keyton (B.A., Western Michigan University; M.A., Ph.D., The Ohio State University) is Professor of Communication at North Carolina State University. She specializes in group communication and organizational communication. Her current research examines the collaborative processes and relational aspects of interdisciplinary teams, participants’ use of language in team meetings, the multiplicity of cultures in organizations, and how messages are manipulated in sexual harassment. Her research is fi eld focused and she was honored with the 2011 Gerald PhillipsAward for Distinguished Applied Communication Scholarship by the National Communication Association. Her research has been published in Business Communication Quarterly, Communication Studies, Communication Theory, Communication Yearbook, Journal of Applied Communication Research, Journal of Business Communication, Management Communication Quarterly, Small Group Research, Southern Communication Journal, and numerous edited collections including the Handbook of Group Communication Theory and Research and the Handbook of Organizational Communication. In addition to publications in scholarly journals and edited collections, she has published three textbooks for courses in group communication, research methods, and organizational culture in addition to co-editing an organizational communication case book. Keyton was editor of the Journal of Applied Communication Research, Volumes 31–33, and founding editor of Communication Currents, Volumes 1–5. Currently, she is ditor of Small Group Research. She is a founder and vice-chair of the Interdisciplinary Network for Group Research. For more information, contact Joann at jkeyton@ncsu.edu or www.joannkeyton.com

Edition details

• Publisher: McGraw-Hill Higher Education
• Publication date: 2005
• Language: English
• ISBN 10: 0073049506
• ISBN 13: 9780073049502
• Binding: Hardcover
• Edition number: 2
• Number of pages: 416