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Synopsis
Focusing on management and building competitive advantage, this text is organized around four themes: cost, quality, speed and innovation. It has been updated with current business examples and management research and includes coverage of NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. The book places greater emphasis on entrepreneurship and small businesses and contains 42 new experiential exercises. Student learning aids include end of chapter cases and end of part case incidents.
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Management : Building Competitive Advantage
Published by
McGraw-Hill Companies, The, 1998
ISBN 10: 0073040258
ISBN 13: 9780073040257
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 38442428-6
Quantity: 1 available