Items related to Strategic Marketing: An Applied Approach
Synopsis
Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of tools and techniques that can be helpful in the planning process.
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Strategic Marketing: An Applied Approach
Seller: BookHolders, Towson, MD, U.S.A.
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: McGraw-Hill/Irwin Pub Date: 7/14/2006 Binding: Hardcover Pages: 336 first edition. Seller Inventory # 6731071
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Strategic Marketing: An Applied Approach
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Strategic Marketing: An Applied Approach
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0073025860.VG
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Strategic Marketing : A Practical Approach
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McGraw-Hill Higher Education, 2006
ISBN 10: 0073025860
ISBN 13: 9780073025865
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Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4072064-75
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Strategic Marketing: An Applied Approach
Seller: The Book Spot, North Branch, MN, U.S.A.
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Hardcover. Condition: New. Seller Inventory # Abebooks809