Managing Product and Service Development: Text and Cases - Hardcover

Thomke, Stefan

 
9780073023014: Managing Product and Service Development: Text and Cases
Hardcover
ISBN 10: 0073023019 ISBN 13: 9780073023014
Publisher: McGraw-Hill Education, 2006

Synopsis

This text offers a new option for instructors interested in emphasizing a balance between products and services.
Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development.
In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor’s Manual (IM), as only part of this text’s proven teaching materials, describes an optional student project that complements in-class sessions.

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About the Author

Stefan H. Thomke is Associate Professor of technology and operations management at Harvard Business School.

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Publisher
McGraw-Hill Education
Publication date
2006
Language
English
ISBN 10 
0073023019
ISBN 13 
9780073023014
Binding
Hardcover
Number of pages
600