Synopsis
STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence.
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From the Publisher
Thompson/Gamble/Strickland's Strategy: Winning in the Marketplace is the perfect answer for instructors who are desperately searching for a streamlined text for their course, something shorter that can readily be covered in one semester and that won't overwhelm students.
Thompson/Gamble/Strickland's Strategy: Winning in the Marketplace provides a streamlined presentation of core concepts and analytical techniques; students and professors alike appreciate the succinctness of the material (9 chapters, or approximately 300 pages of chapter concepts).
Excellent cases and superior case notes have long been a hallmark of the Thompson/Gamble/Strickland products. This new work is no exception to that well-established rule. In addition to all-new cases, Strategy: Winning in the Marketplace places an emphasis on shorter cases; most are under 20 pages and many are under 15 pages.
Chapter discussions cut straight to the chase about what students really need to know and understand. However, the authors have been careful to ensure that there's plenty of substance in these discussions and ample rigor to stimulate student learning.
This new work integrates important material on internet business models and strategies throughout; this is because so many companies worldwide have incorporated ebusiness technologies, blurring the distinction between traditional companies and dot-com enterprises. However, the distinctive elements of the strategies of dot-com enterprises are given thorough treatment.
Strategy: Winning inthe Marketplace is pedagogically rich. In addition to short 'strategy-in-action' capsules which bring examples of real-world domestic and international companies into the text discussion, this new work features interesting end-of-chapter exercises which instructors can use as a partial substitute for case assignments. A terrific interior design enhances readability and comprehension and includes more figures and graphics than previous works by these authors.
From Art Thompson: This is very much a new product that you can promote to users of competitive texts as an alternative; you now have another reason to go back to the users of Hitt & Ireland and Hill & Jones and others and say "look at this, we've got something you really need to consider for your undergraduate classes." This book is especially suitable for undergraduate courses!
From Art Thompson: Competitive info on length
9 chapters (versus 13 chapters in Thompson and Strickland, 13 chapters in Hitt and Ireland, and 18 chapters in the new Mintzberg book)
300 pages of chapter text (versus 425 pages in Thompson and Strickland, 436 pages Hitt and Ireland, and 483 pages in Mintzberg)
From Art Thompson: Some of the major differences between this book and Thompson and Strickland 13e:
1. The nine chapters in this book are all freshly written and extensively revised. While there's considerable content carryover from TS13 (which should make potential adopters feel comfortable), adopters will find that the content of all the chapters in this book have been extensively reworked and reorganized to create a meaningfully different and crisper presentation of the subject matter. The result is a truly major revision of the presentation as compared to the 13th edition of TS. 2. Chapters 1 and 2 in TS have been combined and condensed into a single opening chapter. 3. The two chapters on diversification in TS have been combined into a much streamlined single chapter in this new book. 4. TS13 Chapter 7 on Internet Business Models has been removed and integrated as appropriate.
About the Author
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
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