Business Scenarios: A Context-Based Approach to Business Communication - Softcover

Schultz, Heidi

Softcover

ISBN 10: 0072984244 ISBN 13: 9780072984248

Publisher: McGraw-Hill Education, 2005

Synopsis

To move students beyond theory to the application of business communication principles, this book drops students into workplace scenarios and requires them to respond by writing business messages or by presenting business ideas. To make the experience challenging for students, this book progresses from business communication basics to challenging rhetorical situations. At each step along the way, students get the groundwork they need to wrestle with the real-world business situations that require written or spoken responses. In short, this book takes the concept “critical thinking” and puts it to the test by challenging students to make informed rhetorical choices in the face of increasingly complex or difficult situations.

About this title

About the Author

Professor and Director of Management and Corporate Communication at the Kenan-Flager Business School, University of North Carolina at Chapel Hill. She teaches oral and written business communication at the undergraduate, MBA,executive MBA, and Executive Education levels. Her research emphasize electronic communications issues as well as the presentations styles of successful business professional. She is the author of the book The Elements of Electronic Communication.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2005
• Language: English
• ISBN 10: 0072984244
• ISBN 13: 9780072984248
• Binding: Paperback
• Number of pages: 160