Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

3.71 avg rating
( 35 ratings by Goodreads )
 
9780072961904: Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

"synopsis" may belong to another edition of this title.

About the Author:

Orville Walker is the James D. Watkins Professor or Marketing, and Director of the Ph.D. Program, in the University of Minnesota's Carlson School of Management. He holds a Master's degree in social psychology from Ohio State University and a Ph.D. in marketing from the University of Wisconsin-Madison. Prof. Walker is the co-author of three books and has published more than fifty research articles in scholarly and business journals. He has won several awards for his research, including the O'Dell award from the Journal of Marketing Research, the Maynard award from the Journal of Marketing, and a lifetime achievement award (together with Professors Gilbert Churchill and Neil Ford) from the Sales Management Interest Group of the American Marketing Association. Prof. Walker has been a consultant to a number of business firms and not-for-profit organizations, and he has taught in executive development programs around the world, including programs in Poland, Switzerland, Scotland, and Hong Kong. Perhaps his biggest business challenge, however, is attempting to turn a profit as the owner-manager of a small vineyard in western Wisconsin.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Walker, Orville; Mullins, John; Boyd, Jr., Harper
Published by McGraw-Hill/Irwin
ISBN 10: 0072961902 ISBN 13: 9780072961904
New PAPERBACK Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 0072961902 Ships promptly. Bookseller Inventory # HCI1232.1DRGG040917H0220

More Information About This Seller | Ask Bookseller a Question

Buy New
8.74
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Orville Walker, John Mullins, Jr., Harper Boyd
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Paperback. Book Condition: New. 5. Bookseller Inventory # DADAX0072961902

More Information About This Seller | Ask Bookseller a Question

Buy New
13.35
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Orville Walker , John Mullins , Jr., Harper Boyd
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 368 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 423258

More Information About This Seller | Ask Bookseller a Question

Buy New
14.42
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Orville Walker , John Mullins , Jr., Harper Boyd
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 2
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 21295

More Information About This Seller | Ask Bookseller a Question

Buy New
14.46
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds

5.

Harper W., Jr. Boyd, John Mullins and Orville C. W
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800729619041.0

More Information About This Seller | Ask Bookseller a Question

Buy New
15.27
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

WALKER
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Soft cover Quantity Available: > 20
International Edition
Seller
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description 2005. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-TM-IN-289

More Information About This Seller | Ask Bookseller a Question

Buy New
12.09
Convert Currency

Add to Basket

Shipping: 8.94
From India to U.S.A.
Destination, Rates & Speeds

7.

Orville Walker; John Mullins; Jr., Harper Boyd
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 0072961902

More Information About This Seller | Ask Bookseller a Question

Buy New
28.24
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Walker, Orville, Mullins, John, Boyd, Jr
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Paperback. Book Condition: New. Bookseller Inventory # P110072961902

More Information About This Seller | Ask Bookseller a Question

Buy New
30.78
Convert Currency

Add to Basket

Shipping: 2.30
Within U.S.A.
Destination, Rates & Speeds

9.

Walker, Orville; Mullins, John; Boyd, Jr., Harper
Published by McGraw-Hill/Irwin
ISBN 10: 0072961902 ISBN 13: 9780072961904
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 0072961902 New Condition. Bookseller Inventory # NEW6.1033278

More Information About This Seller | Ask Bookseller a Question

Buy New
47.44
Convert Currency

Add to Basket

Shipping: 3.83
Within U.S.A.
Destination, Rates & Speeds

10.

Orville C Walker/ John Mullins/ Jr., Harper W Boyd
Published by Irwin Professional Pub (2005)
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Irwin Professional Pub, 2005. Paperback. Book Condition: Brand New. 5th edition. 346 pages. 9.75x7.75x0.75 inches. In Stock. Bookseller Inventory # __0072961902

More Information About This Seller | Ask Bookseller a Question

Buy New
168.40
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds