Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

3.71 avg rating
( 35 ratings by GoodReads )
 
9780072961904: Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

"synopsis" may belong to another edition of this title.

From the Publisher:

Updated and new mini-cases at the beginning of each chapter introduce and illustrate major concepts and strategies discussed in each chapter to help students connect book concepts to real world marketing strategy situations and problems.
Advances in information technology are discussed in Chapter 5 and the role these advances play in impacting environmental, competitive, and customer information. Students will analyze the kinds of marketing information available and learn about the tools and procedures used to gather and evaluate this information, and understand the growing role of the Internet in market opportunities.
Hundreds of updated examples that demonstrate to students marketing strategies and practices as they are applied products and services in the domestic and global marketplace.
Global Issues expanded throughout the text: This increased global coverage called out by a global icon, integrated in detailed examination throughout the text to illustrate how marketing strategy must strive to become more customer-oriented and more flexible in rapidly changing domestic and global competitive environments.
New Strategies for a New Economy: Chapter 9 includes updated coverage of strategies to help students learn to successfully compete in the ever-evolving new economy.
Strong Cross-Functional Coverage: Explores strategic relationships within marketing, the strategic environment and within the firm. Students need to see that marketing manager's ability to effectively implement a strategic marketing program depends of the cooperation and competence of all the functional areas within the organization.
Strong Integration throughout the text of global examples, technology, ethical issues and services- these topics are the foundation of any marketing activity and their integration throughout each chapter underscores their importance to students.
Complete coverage of marketing relationships and alliances'among customers, channel partners, and suppliers. This analysis shows the student how these relationships are formed, how they grow and how they benefit the firm.
Focus on the strategic planning process shows the student what planning processes and analytical tools and techniques are involved in formulating, implementing, and controlling a strategic marketing program, a cornerstone to any strategic marketing plan.
Students can create and implement a marketing strategy, a cornerstone for any career in marketing and a must if the firm is to win customer acceptance and gain competitive advantage in the marketplace.
Updated Web Case - CALGOLIA. This web-based case is accompanied by a Windows based simulation (GAMAR III) and provides an exciting and realistic way that expose students to the dynamics or resource allocation problems in a global setting.g.
Discussion Questions act as mini-cases illustrating problems real companies face allowing students to apply the material learned in the chapters.
Flexibility: the text length and cost make it perfect for courses where instructors use outside cases, projects, and real-world applications to enhance students learning of marketing strategy concepts.

About the Author:

Orville Walker is the James D. Watkins Professor or Marketing, and Director of the Ph.D. Program, in the University of Minnesota's Carlson School of Management. He holds a Master's degree in social psychology from Ohio State University and a Ph.D. in marketing from the University of Wisconsin-Madison. Prof. Walker is the co-author of three books and has published more than fifty research articles in scholarly and business journals. He has won several awards for his research, including the O'Dell award from the Journal of Marketing Research, the Maynard award from the Journal of Marketing, and a lifetime achievement award (together with Professors Gilbert Churchill and Neil Ford) from the Sales Management Interest Group of the American Marketing Association. Prof. Walker has been a consultant to a number of business firms and not-for-profit organizations, and he has taught in executive development programs around the world, including programs in Poland, Switzerland, Scotland, and Hong Kong. Perhaps his biggest business challenge, however, is attempting to turn a profit as the owner-manager of a small vineyard in western Wisconsin.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Orville Walker , John Mullins , Jr., Harper Boyd
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 368 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 423258

More Information About This Seller | Ask Bookseller a Question

Buy New
11.83
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Walker, Orville; Mullins, John; Boyd, Jr., Harper
Published by McGraw-Hill/Irwin
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Softcover Quantity Available: > 20
International Edition
Seller
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. Book Condition: New. 0072961902 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # NU9780072961904

More Information About This Seller | Ask Bookseller a Question

Buy New
15.06
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Orville Walker , John Mullins , Jr., Harper Boyd
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 2
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 21295

More Information About This Seller | Ask Bookseller a Question

Buy New
11.92
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds

4.

Orville Walker, John Mullins, Jr., Harper Boyd
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Paperback. Book Condition: New. 5. Bookseller Inventory # DADAX0072961902

More Information About This Seller | Ask Bookseller a Question

Buy New
12
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Orville C. Walker,John Mullins,Harper W. Boyd
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Softcover Quantity Available: 5
International Edition
Seller
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABESTTND4267

More Information About This Seller | Ask Bookseller a Question

Buy New
14.44
Convert Currency

Add to Basket

Shipping: 3.11
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

WALKER
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Soft cover Quantity Available: > 20
International Edition
Seller
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description 2005. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-TM-IN-289

More Information About This Seller | Ask Bookseller a Question

Buy New
12.54
Convert Currency

Add to Basket

Shipping: 8.65
From India to U.S.A.
Destination, Rates & Speeds

7.

Walker, Orville, Mullins, John, Boyd, Jr
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Paperback. Book Condition: New. Bookseller Inventory # P110072961902

More Information About This Seller | Ask Bookseller a Question

Buy New
31.93
Convert Currency

Add to Basket

Shipping: 2.38
Within U.S.A.
Destination, Rates & Speeds

8.

Harper W., Jr. Boyd, John Mullins and Orville C. W
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800729619041.0

More Information About This Seller | Ask Bookseller a Question

Buy New
45.20
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds

9.

Orville C Walker/ John Mullins/ Jr., Harper W Boyd
Published by Irwin Professional Pub (2005)
ISBN 10: 0072961902 ISBN 13: 9780072961904
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Irwin Professional Pub, 2005. Paperback. Book Condition: Brand New. 5th edition. 346 pages. 9.75x7.75x0.75 inches. In Stock. Bookseller Inventory # __0072961902

More Information About This Seller | Ask Bookseller a Question

Buy New
164.30
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds