Items related to Principles of Advertising and IMC
Synopsis
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.
"synopsis" may belong to another edition of this title.
About the Author
The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.
"About this title" may belong to another edition of this title.
Buy New
View this item
£ 48.05
£ 32.80 shipping from U.S.A. to United Kingdom
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for Principles of Advertising and IMC
Stock Image
Principles of Advertising and IMC
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Pkg. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 17148027-75
Quantity: 1 available
Stock Image
Principles of Advertising and IMC
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2nd Pkg. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 252822-20
Quantity: 1 available
Stock Image
The Principles of Advertising and Imc
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-AA-007-00012
Quantity: 1 available
Stock Image
Principles of Advertising and IMC
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:9780072956153. Seller Inventory # 9863627
Quantity: 1 available
Stock Image
Principles of Advertising and IMC
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:9780072956153. Seller Inventory # 9863626
Quantity: 1 available
Stock Image
Principles of Advertising and IMC
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Pkg. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5369947-6
Quantity: 1 available
Stock Image
Principles of Advertising and IMC
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd Pkg. Used book that is in clean, average condition without any missing pages. Seller Inventory # 252821-75
Quantity: 1 available
Stock Image
The Principles of Advertising and Imc
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 4.4. Seller Inventory # G0072956151I3N00
Quantity: 1 available
Stock Image
The Principles of Advertising and Imc
Seller: Campus Bookstore, Denton, TX, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000123774
Quantity: 1 available
Stock Image
The Principles of Advertising and Imc
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Seller Inventory # Abebooks40376
Quantity: 1 available