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Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
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About the Author:
The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.
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- PublisherMcGraw-Hill Education
- Publication date2005
- ISBN 10 0072947756
- ISBN 13 9780072947755
- BindingHardcover
- Number of pages672
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Corporate Information Strategy and Management: Text and Cases
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Corporate Information Strategy And Management
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(2005)
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ISBN 13: 9780072947755
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