The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
"synopsis" may belong to another edition of this title.
Pamela L. Alreck, D.B.A., is director of graduate studies and associate professor of marketing at Salisbury State University's Franklin P. Perdue School of Business.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Fair. Provides concepts and practical direction for beginners as well as ideas and techniques for experienced researchers. This work, with its logical organization, aims to mirror the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including experimental methods. Seller Inventory # CIN0072945486A
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Good. Provides concepts and practical direction for beginners as well as ideas and techniques for experienced researchers. This work, with its logical organization, aims to mirror the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including experimental methods. Seller Inventory # CIN0072945486G
Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: third ] Publisher: McGraw-Hill Companies, The Pub Date: 12/1/2003 Binding: Paperback Pages: 496 third edition. Seller Inventory # 6917066
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072945486I3N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072945486I3N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072945486I4N10
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072945486I3N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072945486I5N00
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.
paperback. Condition: Good. Seller Inventory # mon0000802822
Seller: HPB-Red, Dallas, TX, U.S.A.
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_456499543