The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
"synopsis" may belong to another edition of this title.
Pamela L. Alreck, D.B.A., is director of graduate studies and associate professor of marketing at Salisbury State University's Franklin P. Perdue School of Business.
"About this title" may belong to another edition of this title.
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.
paperback. Condition: Good. Seller Inventory # mon0000802822
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072945486I3N00
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072945486I5N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072945486I3N10
Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: third ] Publisher: McGraw-Hill Companies, The Pub Date: 12/1/2003 Binding: Paperback Pages: 496 third edition. Seller Inventory # 6917066
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Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
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Seller: Textbooks_Source, Columbia, MO, U.S.A.
paperback. Condition: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000601575U