Items related to Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin...

Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin Series in Marketing) - Softcover

Alreck, Pamela; Settle, Robert

 
9780072945485: Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin Series in Marketing)

Synopsis

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

"synopsis" may belong to another edition of this title.

About the Author

Pamela L. Alreck, D.B.A., is director of graduate studies and associate professor of marketing at Salisbury State University's Franklin P. Perdue School of Business.

"About this title" may belong to another edition of this title.