Introducing Communication Theory: Analysis and Application, with Free PowerWeb

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9780072942729: Introducing Communication Theory: Analysis and Application, with Free PowerWeb

This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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Richard L. West, Lynn H Turner, Richard West, Lynn Turner
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ISBN 10: 007294272X ISBN 13: 9780072942729
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West, Richard L.; Turner, Lynn H; West, Richard; Turner, Lynn
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West, Richard L.; Turner, Lynn H; West, Richard; Turner, Lynn
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