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Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) - Hardcover

William D. Perreault E. Jerome McCarthy

 
9780072935899: Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

Synopsis

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

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