Public Relations for the Information Age with Olc Card - Softcover

Lattimore

Softcover

ISBN 10: 0072935316 ISBN 13: 9780072935318

Publisher: McGraw Hill Higher Education, 2003

Synopsis

This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.

About this title

About the Author

DAN L. LATTIMORE is Professor and Chairman of the Journalism Department at Memphis State University, Tennessee.

Edition details

• Publisher: McGraw Hill Higher Education
• Publication date: 2003
• ISBN 10: 0072935316
• ISBN 13: 9780072935318
• Binding: Paperback
• Language: English