Public Relations for the Information Age with Olc Card - Softcover

Lattimore

 
9780072935318: Public Relations for the Information Age with Olc Card

Synopsis

This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.

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About the Author

DAN L. LATTIMORE is Professor and Chairman of the Journalism Department at Memphis State University, Tennessee.

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