Intro Mass Communication+ CDROM - Softcover

Baran

Softcover

ISBN 10: 0072917377 ISBN 13: 9780072917376

Publisher: McGraw Hill Higher Education, 2003

Synopsis

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.

Edition details

• Publisher: McGraw Hill Higher Education
• Publication date: 2003
• Language: English
• ISBN 10: 0072917377
• ISBN 13: 9780072917376
• Binding: Paperback
• Edition number: 3
• Number of pages: 560