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Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing) - Softcover
Synopsis
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
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Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing)
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Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing)
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Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing)
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paperback. Condition: Very Good. Has some shelf wear, highlighting, underlining and/or writing. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10039195
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Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing)
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Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing)
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