Student Study Guide - Softcover

Nickels, William G; Mchugh, James; Mchugh, Susan

Softcover

ISBN 10: 0072884355 ISBN 13: 9780072884357

Publisher: McGraw-Hill Higher Education, 2004

Synopsis

This study guide contains various forms of open-ended questions that require the student to write out his or her personal summary of the material. The guide gives students the opportunity not only to prepare for tests but also to develop and practice their business knowledge and skills. The following materials are provided for every chapter: learning goals, chapter outline, key terms and definitions, retention questions, critical thinking questions, Internet exercises, and a practice test. As always, this student guide was reviewed for format and accuracy before being printed.

About this title

About the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Edition details

• Publisher: McGraw-Hill Higher Education
• Publication date: 2004
• ISBN 10: 0072884355
• ISBN 13: 9780072884357
• Binding: Paperback
• Language: English