Items related to Internet Marketing, 2/e, with e-Commerce PowerWeb
Synopsis
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing – the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.
"synopsis" may belong to another edition of this title.
About the Author
Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education
- Publication date2003
- ISBN 10 0072865261
- ISBN 13 9780072865264
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages768
Other Popular Editions of the Same Title
Search results for Internet Marketing, 2/e, with e-Commerce PowerWeb
Seller Image
Internet Marketing, 2/e, with e-Commerce PowerWeb
Seller: Book Express (NZ), Shannon, New Zealand
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Second edition. 768 pages. Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on usin. Seller Inventory # 605c
Quantity: 1 available
Stock Image
Internet Marketing, 2/e, with e-Commerce PowerWeb
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00051087370
Quantity: 1 available
Stock Image
Internet Marketing, 2/e, with e-Commerce PowerWeb
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_367459914
Quantity: 1 available