Items related to Managing Services: Using Technology to Create Value
Synopsis
"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.
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From the Publisher
Unique Thematic Framework: Unique, thematic framework ties services to all functional areas of a business providing a thorough understanding to students of the importance of quality service throughout an organization.
Strategic Approach: Offers a strategic approach to service management, emphasizing managerial problem solving and dealing with technical issues within a managerial context. This approach will better equip students to be better managers.
Multi-disciplinary, multi-functional perspective: Focuses on the management of services from a multidisciplinary, multifunctional perspective, giving students a broader understanding of service-related issues.
Pedagogy: Abundance of pedagogical aids enrich the text, including the following thematic boxed inserts: "Brick or Click" comparisons of traditional and internet service operations; "View from the Top" boxes which emphasize strategic concerns. Opening "managerial focus" vignettes; and Service Plant Tours that provide students with a vast understanding of how service management is applied in real companies.
About the Author
Mark Davis teaches at Bentley College.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Publishing Co.
- Publication date2003
- ISBN 10 0072858192
- ISBN 13 9780072858198
- BindingHardcover
- LanguageEnglish
- Number of pages443
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Managing Services: Using Technology to Create Value
Published by
Mcgraw-Hill Publishing Co., 2003
ISBN 10: 0072858192
ISBN 13: 9780072858198
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. CD included. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780072858198. Seller Inventory # 9061436
Quantity: 1 available
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Managing Services
Seller: Hamelyn, Madrid, Spain
Seller rating 5 out of 5 stars
Condition: Muy bueno. : Este libro, titulado 'Managing Services: Using Technology to Create Value', ofrece una perspectiva de gestión de los servicios, enfatizando la resolución de problemas y las estrategias sobre los aspectos cuantitativos y teóricos. Explora cómo los servicios impactan en todas las áreas funcionales de una empresa, desde las finanzas hasta las ventas y el marketing. Incluye ejemplos prácticos que contextualizan los temas y resaltan la importancia de la gestión de servicios dentro de una visión estratégica más amplia. EAN: 9780072858198 Tipo: Libros Categoría: Negocios y Economía Título: Managing Services Autor: Mark M. Davis| Janelle N. Heineke Editorial: McGraw-Hill Publishing Co. Idioma: en Páginas: 443 Formato: tapa dura. Seller Inventory # Happ-2024-07-22-bbd2937c
Quantity: 1 available