Behavioral Research Design and Analysis - Softcover

Pittenger, David

Softcover

ISBN 10: 0072840978 ISBN 13: 9780072840971

Publisher: McGraw-Hill Inc.,US, 2002

Synopsis

The author's insight that students who studied statistics first had not mastered that subject led to his writing this research methods text that reviews and integrates statistical discussions with those of research design. Using an informal style with interesting everyday examples, Pittenger emphasizes that good psychological research lets us answer many practical questions related to improving the quality of life. - The book uses intriguing contemporary research examples to engage the student's interest in topics like sexism, the spread of HIV virus and the effectiveness of psychotherapy. - The combination of basic statistical concepts with the discussion of research methods shows how researchers collect and interpret data; i.e. sampling theory introduced with descriptive statistics helps students understand how researchers make inferences from samples. - The emphasis is on conceptual, as opposed to computational, treatment of statistics, focusing on the concept of power within research designs.

About this title

About the Author

David Jett Pittenger received his B.A. in Psychology from the College of Wooster, his Master's of Science from Texas A & M University, and his Ph.D. in Psychology from the University of Georgia. He is currently an Associate Professor and Chair in the department of Psychology at Marietta College in Marietta, Ohio. In addition to teaching courses in statistics and research design, David teaches courses in physiological psychology, psychometrics, learning and behavior, and cognitive psychology. David has many interests in psychology and has written articles on the partial reinforcement extinction effect, the ethical responsibilities of psychologists, the validity of personality inventories, and the teaching of psychology. David has been the recipient of numerous awards throughout his career, including the David A. Leach Award for Outstanding Student in Experimental Psychology at the College of Wooster, the Outstanding Teaching Assistant Award at the University of Georgia, and the McCoy Professor of Psychology-Award for Teaching Excellence at Marietta College. In addition, David is a fellow member of the American Psychological Association and a member of both the American Psychological Society and American

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 2002
• Language: English
• ISBN 10: 0072840978
• ISBN 13: 9780072840971
• Binding: Paperback