Formulation, Implementation and Control of Competitive Strategy with PowerWeb and Business Week card - Softcover

Pearce, John; Robinson, Richard

Softcover

ISBN 10: 0072831553 ISBN 13: 9780072831559

Publisher: McGraw-Hill Education, 2002

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Formulation, Implementation and Control, 8e, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in Strategic Management, 8e. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

About this title

About the Authors

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2002
• Language: English
• ISBN 10: 0072831553
• ISBN 13: 9780072831559
• Binding: Paperback