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Internet Marketing Intelligence: Research Tools, Techniques and Resources (McGraw-Hill/Irwin Series in Marketing) - Softcover
Synopsis
"Internet Marketing Intelligence" outlines the research tasks and tools available to market researchers today. This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take advantage of newsgroups, discussion lists, search engines, and more.
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About the Author
Edward Forrest works at the University of Alaska-Anchorage.
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