Cooper and Schindler’s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.r.r.
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Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.
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Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072819790 We ship daily. Bookseller Inventory # Z0072819790ZN
Book Description McGraw-Hill/Irwin, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M0072819790
Book Description McGraw-Hill/Irwin, 2002. Hardcover. Book Condition: New. 8. Bookseller Inventory # DADAX0072819790