Management: The New Competitive Reality - Hardcover

Management: The New Competetive Landscape Edition: Sixth

Hardcover

ISBN 10: 0072538651 ISBN 13: 9780072538656

Publisher: Mcgraw-Hill (Tx), 2003

Synopsis

Bateman and Snell’s Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing. Bateman/Snell’ results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the “bottom line” with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.

About this title

From the Publisher

A new economy is emerging of E-commerce and the Internet, but the fundamentals are still the same. This theme will be evident in the 5th edition.
The four classical functions (planning, organizing, leading, and controlling) are retained but also reconceptualized for the new era as delivering strategic value (planning), building a dynamic organization (organizing), mobilizing people (leading), and learning and changing (controlling).
Chapter 1 is new and discusses the Internet, globalization, knowledge management, and collaboration across boundaries, while retaining coverage of the management functions and competitive themes. It concludes with a section titled "You and Your Career", personalizing the chapter and setting a personal tone for the book.
A student CD-ROM is now included with every, new student copy of the text. The CD contains self-assessment exercises, flash technology, as well as PowerPoint.
Five integrating cases one at the end of each part reinforce principles learned in previous chapters and bring theories to life with well-known companies.
"From the Pages of Business Week": highlight recent Business Week articles in each chapter.
Opening Quotes: provide a thought-provoking preview of chapter material. The quotes are from people like Peter Drucker (on management), Jack Welch (on strategy), Henry David Thoreau (on ethics), Julius Caesar (on leadership), and Charles Kettering (on change and the future).
Learning Objectives: open each chapter and identify what students will learn by reading and studying the chapter.
Setting the Stage: the chapter opening vignette describes an actual organizational situation and provides a rich introductory example and practical application of the chapter topic.
Experiential Exercises, which appear in each chapter, encourage students to apply the theories they have just learned.
Boxed features: describe current examples and controversial issues and are found throughout each chapter.

Edition details

• Publisher: Mcgraw-Hill (Tx)
• Publication date: 2003
• Language: English
• ISBN 10: 0072538651
• ISBN 13: 9780072538656
• Binding: Hardcover