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Synopsis
The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition.Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
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Strategic Management of Technology and Innovation
Published by
McGraw-Hill/Irwin (edition 4), 2003
ISBN 10: 0072536950
ISBN 13: 9780072536959
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Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0072536950-7-1
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Strategic Management of Technology and Innovation
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Condition: good. A good reading copy. May contain markings or be a withdrawn library copy. Seller Inventory # 9780072536959-4
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Strategic Management of Technology and Innovation
Published by
McGraw-Hill Higher Education, 2003
ISBN 10: 0072536950
ISBN 13: 9780072536959
Used
Hardcover
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Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # I-536-104
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Strategic Management of Technology and Innovation
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Condition: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Seller Inventory # 9780072536959-3
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Strategic Management of Technology and Innovation
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