Learning Aid t/a Basic Marketing - Softcover

Perreault, Jr., William; Mccarthy, E. Jerome

Softcover

ISBN 10: 0072525304 ISBN 13: 9780072525304

Publisher: McGraw-Hill Education, 2004

Synopsis

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.

About this title

About the Author:

William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well.
Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2004
• ISBN 10: 0072525304
• ISBN 13: 9780072525304
• Binding: Paperback