With Concept/Case TUTOR Cards (Cases in Strategic Management) - Softcover

Strickland, III A. J.; Thompson Jr., Arthur A.; Gamble, John

Softcover

ISBN 10: 0072518774 ISBN 13: 9780072518771

Publisher: McGraw Hill Higher Education, 2001

Synopsis

Strickland and Thompson "Cases in Strategic Management" is the softcover collection of cases component of this market leading strategic management package. The cases have always been a strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, Intel, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Cases are further selected to highlight other critical types of business and trends, such as non-U.S. companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more.

About this title

About the Author

A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

Edition details

• Publisher: McGraw Hill Higher Education
• Publication date: 2001
• ISBN 10: 0072518774
• ISBN 13: 9780072518771
• Binding: Paperback
• Language: English
• Number of pages: 615