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Synopsis
This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
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Using Advertising and Promotion to Build Brands with Powerweb
Published by
McGraw-Hill Higher Education, 2001
ISBN 10: 0072501073
ISBN 13: 9780072501070
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15871079-6
Quantity: 1 available
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MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_384275663
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MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
hardcover. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-0072501073-3
Quantity: 1 available