"General Management: Processes and Action" by David Garvin focuses on implementation, and the way that general managers get things done. Typically, they work through processes like strategic planning, business planning and budgeting to move their organizations forward. A deeper understanding of the skills necessary to influence the design, direction and functioning of processes is essential to effective management. The aim of the "General Management" is to develop in students a deeper understanding of these activities and their links to performance. The author, David Garvin, is known for his cases. His cases are currently being used at such schools as Wharton, Stanford, Columbia and MIT.
"synopsis" may belong to another edition of this title.
This text focuses on Implementation, or 'how-to' get things done. This area of study is important in the practice of Management.
General Management focuses on high-level processes that are of interest to general managers; for this reason, virtually all case protagonists are division presidents or higher.
As in the real world, this text uses examples of managers from all size companies. From the very small companies with only six employees to the very large companies such as American Express.
Set in a module format, Garvin's text is divided into six parts, each corresponding to an essential task of general management and the associated processes for carrying it out.
Link to the authors website for additional information.
"About this title" may belong to another edition of this title.
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