Essentials of Marketing Student Package #1 w/Student CD-ROM and Applications 2000-2001: No. 1 - Softcover

Perreault, Jr., William D.; Mccarthy, E. Jerome

Softcover

ISBN 10: 0072429151 ISBN 13: 9780072429152

Publisher: McGraw-Hill Higher Education, 2000

Synopsis

This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

About this title

About the Author

Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School. Teaches at the Universities of Oregon, Notre Dame, and Michigan State.

Edition details

• Publisher: McGraw-Hill Higher Education
• Publication date: 2000
• Language: English
• ISBN 10: 0072429151
• ISBN 13: 9780072429152
• Binding: Paperback