Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package

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9780072424195: Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package

Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

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James A Fitzsimmons; Mona J Fitzsimmons
Published by McGraw-Hill/Irwin (2000)
ISBN 10: 0072424192 ISBN 13: 9780072424195
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James A Fitzsimmons, Mona J Fitzsimmons
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Fitzsimmons James A.
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