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Synopsis
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
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- PublisherMcGraw Hill Higher Education
- Publication date2000
- ISBN 10 0072416882
- ISBN 13 9780072416886
- BindingHardcover
- LanguageEnglish
- Number of pages704
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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
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Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0072416882.G
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Consumer Behavior 8th
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McGraw Hill College, Boston, MA, 2000
ISBN 10: 0072416882
ISBN 13: 9780072416886
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Hardcover. Condition: Very Good. 8th Edition. With New 3.5 inch disk un-opened. All pages are clean except for number written inside front cover. Quantity Available: 1. ISBN: 0072416882. ISBN/EAN: 9780072416886. Pictures of this item not already displayed here available upon request. Inventory No: ABE417286498. Seller Inventory # ABE417286498
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Consumer Behavior: Building Marketing Strategy
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780072416886. Seller Inventory # 8991536
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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
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Condition: acceptable. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Acceptable condition! Any other included accessories are also in Acceptable condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear such as cover tears discoloration, staining, marks, scuffs, etc. All pages intact. Seller Inventory # GWSVV.0072416882.A
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Consumer Behavior
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Hardcover. Condition: Brand New. 8th har/dsk edition. 10.25x8.25x1.00 inches. In Stock. Seller Inventory # 0072416882
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