Items related to Consumer Behavior (McGraw-Hill/Irwin Series in Marketing)
Synopsis
"Consumer Behavior" provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.
"synopsis" may belong to another edition of this title.
About the Author
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
"About this title" may belong to another edition of this title.
Search results for Consumer Behavior (McGraw-Hill/Irwin Series in Marketing)
Stock Image
Consumer Behavior
Seller: New Legacy Books, Annandale, NJ, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. There is light highlighting or handwriting through out the book. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Seller Inventory # mon0000035464
Seller Image
Consumer Behavior
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0072410647.G
Stock Image
Consumer Behavior
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_485114046
Stock Image
Consumer Behavior
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072410647I4N00
Stock Image
Consumer Behavior
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. 6th Edition. Corners are slightly bent. Used - Good. Seller Inventory # 3-Z-5-0941
Stock Image
Consumer Behavior
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-021-01504
Buy Used
£ 5.40
£ 10.64 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Consumer Behavior and Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:0072410647. Seller Inventory # 8825405
Buy Used
£ 4.38
£ 13.16 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Consumer Behavior and Market Strategy, 6th
Published by
McGraw-Hill Irwin, Boston, MA, 2002
ISBN 10: 0072410647
ISBN 13: 9780072410648
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. 6th Edition. The book appears New, Several corners have very tiny corner scuffs., Quantity Available: 1. ISBN: 0072410647. ISBN/EAN: 9780072410648. Pictures of this item not already displayed here available upon request. Inventory No: 1560788416. Seller Inventory # 1560788416
Seller Image
Consumer Behavior (McGraw-Hill/Irwin Series in Marketing)
Published by
McGraw-Hill Publishing Co., 2001
ISBN 10: 0072410647
ISBN 13: 9780072410648
Used
Hardcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # rev6848791967
Buy Used
£ 29.92
£ 12.30 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Consumer behavior and marketing strategy. (McGraw-Hill / Irwi series in marketing). Ex-Library.
Published by
Irwin / McGraw-Hill, Boston, &c., 2002
ISBN 10: 0072410647
ISBN 13: 9780072410648
Used
Hardcover
Seller: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japan
Seller rating 5 out of 5 stars
hard. Condition: good. No Jacket. 6th ed. xxvi, 582 p. Seller Inventory # GU0391