Items related to Internet Business Models and Strategies: Text and Cases
Synopsis
A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.
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From the Publisher
The first text on the market to offer business models and strategies for the Internet! It provides professors and students with a academic framework for understanding this important and developing field.
The text includes samples analysis of an Internet business plan which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.
The text includes cases which helps readers see principles taught in the text within the context of actual companies.
NO PRINT SUPPLEMENTS. The case notes and additional cases will be housed exclusively on the book's website to allow for regular updating as things in this particular area of the market are more prone to change.
"About this title" may belong to another edition of this title.
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Internet Business Models and Strategies: Text and Cases
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Internet Business Models and Strategies : Text and Cases
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McGraw-Hill Higher Education, 2000
ISBN 10: 0072397241
ISBN 13: 9780072397246
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Internet Business Models and Strategies : Text and Cases
Published by
McGraw-Hill Higher Education, 2000
ISBN 10: 0072397241
ISBN 13: 9780072397246
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Internet Business Models and Strategies: Text and Cases
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Internet Business Models and Strategies : Text and Cases
Published by
McGraw-Hill Higher Education, 2000
ISBN 10: 0072397241
ISBN 13: 9780072397246
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Internet Business Models and Strategies: Text and Cases
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ISBN 13: 9780072397246
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Internet Business Models and Strategies: Text and Cases
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ISBN 10: 0072397241
ISBN 13: 9780072397246
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Internet Business Models and Strategies: Text and Cases
Published by
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ISBN 10: 0072397241
ISBN 13: 9780072397246
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