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Internet Business Models and Strategies: Text and Cases - Softcover

 
9780072397246: Internet Business Models and Strategies: Text and Cases
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A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.

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The first text on the market to offer business models and strategies for the Internet! It provides professors and students with a academic framework for understanding this important and developing field.
The text includes samples analysis of an Internet business plan which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.
The text includes cases which helps readers see principles taught in the text within the context of actual companies.
NO PRINT SUPPLEMENTS. The case notes and additional cases will be housed exclusively on the book's website to allow for regular updating as things in this particular area of the market are more prone to change.

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