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Basic Marketing, a Global-Managerial Approach, With Cd Rom
Published by
Boston: Irwin McGraw-Hill, 1996., 1996
ISBN 10: 0072380233
ISBN 13: 9780072380231
Used
Hardcover
Seller: Virginia Martin, aka bookwitch, Concord, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: No Dj. Quarto, hardcover, near fine. Univ of Phoenix 13th edition. Map endpps. Special edition series. 786 pp. CD in plastic case in back. Glossary, index. Pull out chart showing topics covered under each chapter at front of book. Great book to learn marketing on your own! Filled with color photos. Book. Seller Inventory # 27612