Small Business Management: An Entrepreneur's Guidebook w/Student CD-ROM - Softcover

Megginson, William L.; Byrd, Mary Jane; Megginson, Leon C.

Softcover

ISBN 10: 0072346523 ISBN 13: 9780072346527

Publisher: McGraw-Hill Higher Education, 1999

Synopsis

This text takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a “how-to” perspective, with many practical examples and applications from the business world. All three authors have had meaningful experience in the “real world” as an owner, manager or employee of one or more small businesses.

About this title

From the Publisher

Profiles provide close-up views of small business owners or actual business situations to help students focus on the main concepts of each chapter. These are examples of the real world and may not always illustrate the 'how to' of small business but may sometimes present the 'how not to.'
An innovative feature is the Workbook for Developing a Successful Business Plan. This provides a discussion of what a business plan is and how to develop one yourself.
Chapter summaries are coordinated with the numbered Learning Objectives to provide a basis for better review of the material.
Two end of chapter cases analyze, amplify, and apply the material learned by the student.
PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if your short on time, we even have a team ready to help you create your site!
You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.
PowerWeb.New profiles have been added to further highlight small business management. New profiles include Farris-Feuerborn Memorial Chapel, and eGo-an electric bike company.
All data, charts and statistics have been updated to reflect the most current information.
Chapter 9 now includes information on e-training, a current, hot topic.
Cultural diversity material has been streamlined in chapter 2.
The new and updated version of 'The New Business Mentor CD' by Fast Trac can be packaged with the text, or purchased as a stand alone item. The New Business Mentor is a business assessment and planning tool for aspiring entrepreneurs, and business owners and managers. Choose to have the live mentor guide you through the assessments and planning tools, or explore the Business Mentor on your own. Expert advice from the live mentor and other stories from real entrepreneurs will inspire you to follow your own entrepreneurial dreams. Multiple entry-points throughout the planning process allow the Business Mentor to respond to your immediate needs.
Chapter 5 on Planning has been revised to include an improved section on financial planning, an explanation of SWOT analysis, and coverage of contingencies.

About the Author

Mary Jane Byrd (DBA, IPMA-SCP) is professor of accounting and management at the University of Mobile, where she has been teaching for 32 years. She and her husband operate a small business that they founded in 1974. Dr. Byrd is certified by the International Public Management Association and participates with the Academy of Management, United States Association for Small Business and Entrepreneurship. She also serves on the editorial board for the International Journal of Public Administration and the boards of various local organizations. She has presented refereed papers both in the United Sates and England, and has coauthored eight business textbooks. Various awards include: Teacher of the Year, several Outstanding Service Awards for local organizations, University of Mobile Research Award, and Who's Who. Her hobbies include water sports, reading, travel, and writing. She is married to Gerald Byrd, and they have three daughters: Kari, Julli, and Cori.

Edition details

• Publisher: McGraw-Hill Higher Education
• Publication date: 1999
• Language: English
• ISBN 10: 0072346523
• ISBN 13: 9780072346527
• Binding: Paperback
• Edition number: 3
• Number of pages: 608