Items related to Strategic Management of Technology and Innovation
Synopsis
This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".
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About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.
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Strategic Management of Technology and Innovation
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Strategic Management of Technology and Innovation
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 3rd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3097021-20
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Strategic Management of Technology and Innovation
Published by
Irwin/McGraw-Hill (edition 3), 2000
ISBN 10: 0072312831
ISBN 13: 9780072312836
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0072312831-11-1
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Strategic Management of Technology and Innovation
Published by
Irwin/McGraw-Hill (edition 3), 2000
ISBN 10: 0072312831
ISBN 13: 9780072312836
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Strategic Management of Technology and Innovation
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Strategic Management of Technology and Innovation
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