Synopsis
This text focuses on how firms become and remain international in scope, and tells of their experiences as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is not enough to achieve and sustain success.
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From the Publisher
Completely new chapter (by Allen Morrison) added on Global Leadership
Current cases - every one set in the 1990s.
Cases on average are 1-12 pages shorter than in the previous edition but still very comprehensive.
Two thirds of the cases in this edition are new, with 12 favorites being carried over. More European cases from IMD and new Chinese cases from Western Ontario have been added. The new cases support the text material looking at various modes of international involvement, such as licensing, exporting, counter-trade, joint ventures, and subsidiaries.
A new co-author - Andrew Inkpen from American Graduate School of International Management, Thunderbird -has been added to this edition. This will help to broaden the variety of cases offered.
Coverage includes the latest issues and trends facing multinational enterprises from a general manager's or subsidiary manager's perspective.
About the Author
PAUL W. BEAMISH is Associate Dean – Research and a Professor in International Business at the Richard Ivey School of Business, The University of Western Ontario, London, Canada. During 1993-97 he served as Editor-in-Chief of the Journal of International Business Studies (JIBS). He is the author or co-author of over 100 publications in the international strategy area and series editor of 32 volumes of cases for China. In 1997 he was recognized as one of the top three contributors worldwide to the international strategic management literature in the previous decade. His work has also received awards from the Academy of Management, Academy of International Business, European Foundation for Management Development, and the Administrative Sciences Association of Canada. He is also the founding Director of Ivey’s Asian Management Institute.
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International Management: Text and Cases (Interactive Computing Series)
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International Management: Text and Cases (Interactive Computing Series)
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International Management: Text and Cases (Interactive Computing Series)
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International Management
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McGraw-Hill, Boston, MA, 1999
ISBN 10: 0072290722
ISBN 13: 9780072290721
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International Management: Text and Cases - Fourth Edition
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Softcover. Condition: Fair. Spuren von Feuchtigkeit / Nasse; Leichte Rillen / Abschurfungen / Risse / Knicke. Beamish, Morrison, Rosenweig and Inkpen's, International Management, 5e is an "international", international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countries. The book focuses on issues of international management common and important to business people "everywhere". It is about the experiences of firms of all sizes, from many countries and regions (North America, South America, Western Europe, Eastern Europe, Middle East, Asia, Africa, etc.), as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management. Beamish, Morrison, Rosenzweig and Inkpen , four highly-experienced international business teachers/researchers, offer an integrated text and casebook which has been constantly refined and updated for over a decade. Seller Inventory # 002f4416-f06f-46e9-8db0-4a2ca436d387
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International Management
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ISBN 10: 0072290722
ISBN 13: 9780072290721
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International Management
Published by
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ISBN 10: 0072290722
ISBN 13: 9780072290721
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